1. Product Overview
NIVEA MicellAIR Skin Breathe Micellar Water 400ml is a facial cleansing solution designed to remove makeup, impurities, and excess oil while helping maintain the skin’s natural balance. Suitable for everyday skincare routines, it supports efficient facial cleansing without requiring aggressive rubbing. Its convenient 400ml bottle format makes it suitable for personal care retailers, supermarkets, pharmacies, beauty distributors, and wholesale suppliers. The product offers strong commercial appeal in the personal care market, where convenient, effective, and accessible cleansing solutions remain in consistent demand.
2. Key Specifications & Technical Characteristics
- Product Name: NIVEA MicellAIR Skin Breathe Micellar Water
- Brand: NIVEA
- Product Category: Facial Cleanser / Micellar Water
- Net Volume: 400ml per bottle
- Form: Liquid
- Appearance: Typically clear liquid
- Function: Removes makeup, dirt, and everyday impurities
- Composition: Water-based micellar cleansing formulation; exact ingredients depend on the specific product variant and market
- Application Method: Apply to a cotton pad and gently wipe the face, following the product label instructions
- Packaging: Individual 400ml bottle; wholesale cartons and outer-case configurations subject to supplier availability
- Shelf Life: Refer to the manufacturer’s packaging for the applicable expiry date or period-after-opening symbol
- Origin: Country of manufacture depends on the supplied batch
- Storage: Store according to label instructions, away from excessive heat and direct sunlight
3. Core Industrial Applications
- Personal Care Retail: Suitable for supermarkets, pharmacies, beauty shops, and cosmetics retailers supplying everyday facial cleansing products.
- Wholesale Distribution: Supports bulk procurement for wholesalers, importers, and regional distributors serving established retail networks.
- E-commerce and Online Marketplaces: Provides a recognised branded skincare product for online beauty and personal care catalogues.
- Beauty and Cosmetics Supply: Complements broader ranges of makeup removers, facial cleansers, moisturisers, and skincare essentials.
- Hospitality and Personal Care Supply: May be included in selected beauty or personal care assortments, subject to the buyer’s requirements.
Its ready-to-use liquid format and established brand recognition support convenient merchandising, straightforward product handling, and integration into existing personal care distribution channels.
4. Competitive Advantages
- Recognised Brand: NIVEA’s established presence in personal care supports product familiarity among consumers.
- Convenient Format: The 400ml bottle provides a practical retail unit for regular skincare use.
- Broad Market Appeal: Suitable for multiple retail and distribution channels within the beauty and personal care sector.
- Product Consistency: Sourcing sealed, authentic products from reputable suppliers helps support consistent retail presentation and customer confidence.
- Wholesale Opportunities: Consolidated purchasing can support inventory planning and distribution efficiency, subject to supplier pricing and order volumes.
- Logistics Capability: Carton quantities, palletisation, export documentation, and international shipping arrangements can be confirmed according to destination and order requirements.
- Quality Assurance: Batch identification, product labelling, and applicable documentation should be verified before dispatch.
- Commercial Competitiveness: Competitive sourcing and efficient order consolidation may help buyers manage procurement costs and improve stock availability.
5. Commercial & Supply Information
- Minimum Order Quantity (MOQ): BULK 20MT, subject to supplier confirmation and commercial feasibility for this packaged consumer product.
- Loading Capacity (MT per Container): Dependent on carton dimensions, gross weight, palletisation, container type, and applicable transport limits; confirm the verified loading plan with the supplier before ordering.










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