1. Product Overview
McVitie’s Digestives — 400g are classic wheat-based biscuits with a crisp texture and distinctive digestive profile, widely suited to retail, hospitality, catering, and foodservice applications. The product provides a convenient, ready-to-serve snack and versatile ingredient for desserts, biscuit bases, and food preparation. Its established consumer recognition, consistent quality, and practical pack format make it a commercially attractive option for distributors and wholesale buyers. For B2B sourcing, it offers dependable access to a widely demanded branded biscuit category.
2. Key Specifications & Technical Characteristics
- Product Type: Digestive biscuits
- Main Ingredients: Wheat flour, vegetable oils/fats, sugar, wholemeal wheat flour, raising agents, salt and other formulation ingredients
- Grade: Food Grade
- Form: Round, baked biscuits
- Appearance: Golden-brown baked surface with characteristic digestive biscuit texture
- Texture: Crisp and crunchy
- Taste Profile: Mildly sweet, wheaty and toasted
- Net Weight: 400g per retail pack
- Packaging: Retail-ready 400g packaging; bulk outer cartons available subject to supplier configuration
- Shelf Life: Typically extended shelf life when stored under recommended conditions
- Storage: Store in a cool, dry place away from direct sunlight, moisture and strong odours
- Origin: United Kingdom / market-specific origin subject to batch availability
- Handling: Ambient food product; suitable for standard dry-goods logistics
3. Core Industrial Applications
- Retail & Grocery: Suitable for supermarkets, convenience stores, wholesalers and food distributors.
- Foodservice & Catering: Convenient portioned biscuit supply for hotels, cafés, restaurants, offices and institutional catering.
- Bakery & Dessert Preparation: Used as a ready-to-crush ingredient for cheesecake bases, dessert toppings, biscuit crumbs and confectionery applications.
- Hospitality & Snacking: Suitable for tea and coffee service, hospitality packages and workplace refreshment programs.
- Commercial Advantage: Consistent texture, recognizable product positioning and ready-to-sell packaging simplify inventory management while supporting broad consumer demand.
4. Competitive Advantages
- Quality Consistency: Established branded formulation supports consistent taste, texture and presentation across supply batches.
- Market Recognition: Strong consumer familiarity can support faster product acceptance and retail sell-through.
- Supply Reliability: Suitable for structured wholesale procurement and recurring replenishment programs.
- Logistics Capability: Compact retail packaging enables efficient cartonization, palletization and international dry-goods distribution.
- Price Competitiveness: Bulk procurement can provide commercially attractive economics for distributors and resellers.
- Versatility: Suitable for direct consumption as well as foodservice and dessert-preparation applications.
- Documentation: Product and batch documentation can be provided subject to supplier and shipment requirements.
5. Commercial & Supply Information
- Minimum Order Quantity (MOQ): BULK 20MT
- Loading Capacity: Subject to container type, carton configuration and applicable weight/volume limits
- Supply Format: Wholesale and bulk commercial supply
- Logistics: International shipment options available subject to destination, order volume and agreed Incoterms










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