1. Product Overview
Maybelline Colossal Mascara 10.7ml is a cosmetic eye makeup product designed to enhance eyelash volume, definition, and visual impact. Suitable for beauty retailers, cosmetics distributors, wholesalers, and personal care product suppliers, it serves the high-demand mascara segment of the global beauty market. Its volumising effect and convenient packaging make it an attractive option for everyday makeup collections and retail distribution. The product supports cosmetics businesses seeking recognised consumer beauty brands and commercially appealing eye makeup products.
2. Key Specifications & Technical Characteristics
- Brand: Maybelline New York
- Product Name: Colossal Mascara
- Net Volume: 10.7ml
- Product Category: Eye makeup / Mascara
- Form: Liquid or cream-like cosmetic formulation
- Colour: Typically black; specific shade depends on the variant
- Composition: Cosmetic pigments, film-forming agents, waxes, emollients, and formulation-dependent ingredients
- Application: Eyelash coating for enhanced volume and definition
- Packaging: Individual mascara tube with integrated applicator brush
- Shelf Life: Refer to the manufacturer’s packaging and batch information
- Origin: Country of manufacture varies by batch and market
- Quality Documentation: Product labelling, batch details, and applicable compliance documentation should be verified with the supplier
3. Core Industrial Applications
- Beauty and Cosmetics Retail: Suitable for pharmacies, supermarkets, beauty shops, and specialist cosmetics retailers.
- Wholesale Distribution: Supports bulk procurement and resale through regional distributors and beauty supply networks.
- E-commerce and Online Marketplaces: Suitable for online cosmetics catalogues and personal care product assortments.
- Makeup and Beauty Services: Provides an everyday eye makeup option for professional makeup artists and beauty service providers.
- International Cosmetics Trading: Offers a recognisable consumer product for cross-border sourcing, subject to applicable cosmetics regulations and authorised distribution requirements.
Its established product category, compact retail packaging, and everyday consumer use make it suitable for a broad range of beauty retail channels.
4. Competitive Advantages
- Recognised Brand: Maybelline New York has established consumer recognition in the cosmetics market.
- Retail-Ready Packaging: The 10.7ml format is convenient for display, storage, handling, and distribution.
- Broad Market Appeal: Mascara is a core makeup category with applications across everyday and occasion-based beauty routines.
- Distribution Potential: Suitable for integration into mixed cosmetics orders and personal care product portfolios.
- Commercial Flexibility: Supports retail, wholesale, and e-commerce sales channels, subject to supplier terms.
- Quality Verification: Authenticity, batch traceability, expiry information, and product compliance documentation should be confirmed before procurement.
- Supply Reliability: Availability, lead times, and repeat-order capacity depend on the supplier and destination market.
- Price Competitiveness: Bulk purchasing may support improved unit economics, subject to order volume and negotiated pricing.
5. Commercial & Supply Information
- Minimum Order Quantity (MOQ): BULK 20MT — specified bulk requirement; confirm feasibility with the supplier, as mascara is normally traded by units or cartons rather than metric tonnes.
- Loading Capacity (MT per Container): Depends on carton dimensions, packaging configuration, gross weight, and container type. Confirm the actual loading plan with the supplier before shipment.












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