IRN-BRU Regular – 330 ml

1. Product Overview

IRN-BRU Regular – 330 ml is a carbonated soft drink with a distinctive citrus-inspired flavour and iconic orange colour, supplied in convenient single-serve packaging. It is designed for retail, foodservice, hospitality, vending, and beverage distribution channels where strong consumer recognition and consistent product quality are commercially important. The 330 ml format supports convenient portion control, efficient merchandising, and high-volume distribution. As an established branded beverage, IRN-BRU provides wholesalers and distributors with a recognizable product suitable for diverse consumer markets.

2. Key Specifications & Technical Characteristics

• Product Type: Carbonated soft drink
• Brand: IRN-BRU
• Variant: Regular
• Pack Size: 330 ml per unit
• Form: Ready-to-drink liquid
• Appearance: Orange-coloured carbonated beverage
• Flavour Profile: Distinctive fruity/citrus-style flavour
• Carbonation: Carbonated
• Alcohol Content: Non-alcoholic
• Packaging: 330 ml retail beverage container; outer cases/trays available according to supply configuration
• Shelf Life: Subject to manufacturer’s date coding and storage conditions
• Storage: Store in a cool, dry environment away from direct sunlight and excessive heat
• Documentation: Product specifications, batch information, and commercial documentation available subject to supplier requirements

3. Core Industrial Applications

• Food & Beverage Distribution: Suitable for wholesalers, distributors, supermarkets, convenience retailers, and beverage importers.
• Hospitality & Foodservice: Appropriate for restaurants, cafés, hotels, catering operations, and entertainment venues.
• Retail & Vending: The 330 ml format is practical for chilled retail sales, vending machines, grab-and-go outlets, and impulse-purchase channels.
• Bulk Beverage Supply: Suitable for distributors seeking established branded soft drinks for regional or international resale.
• Commercial Events: Convenient for catering, hospitality packages, conferences, and high-volume beverage service.

The single-serve format enables straightforward inventory management, rapid handling, and convenient consumer consumption while supporting efficient merchandising across multiple sales channels.

4. Competitive Advantages

• Quality Consistency: Manufactured as a standardized branded soft drink for consistent taste, appearance, and packaged presentation.
• Supply Reliability: Structured wholesale sourcing supports repeat purchasing and ongoing commercial distribution requirements.
• Logistics Capability: Compact 330 ml packaging enables efficient case handling, palletization, container loading, and international distribution.
• Price Competitiveness: Bulk procurement can support commercially efficient sourcing for wholesalers and distributors, subject to order volume and destination.
• Market Recognition: A distinctive branded beverage can support product differentiation across competitive retail and foodservice channels.
• Sustainability Considerations: Efficient packaged-unit formats can support organized transport, storage, and inventory management; packaging specifications depend on the supplied product configuration.
• Technical & Commercial Documentation: Product and shipment documentation can be provided according to buyer, market, and logistics requirements.

5. Commercial & Supply Information

• Minimum Order Quantity (MOQ): BULK 20MT
• Loading Capacity (MT per Container): Subject to container type, packaging configuration, palletization, and applicable shipping requirements
• Supply Format: Bulk wholesale supply for commercial distribution
• International Supply: Available subject to destination, regulatory requirements, product availability, and shipping arrangements