1. Product Overview
Rimmel London Scandaleyes Mascara 12ml is a cosmetic eye makeup product designed to enhance eyelash volume, definition, and visual impact. Suitable for beauty retailers, cosmetics distributors, supermarkets, and personal care wholesalers, it supports demand for accessible, branded makeup products across retail and professional beauty channels. Its convenient 12ml format offers practical shelf presentation and everyday consumer appeal. As an established mass-market cosmetics product, it provides wholesalers with an opportunity to serve customers seeking recognised beauty brands at competitive retail price points.
2. Key Specifications & Technical Characteristics
- Product Name: Rimmel London Scandaleyes Mascara
- Product Category: Cosmetics / Eye Makeup
- Net Content: 12ml
- Brand: Rimmel London
- Product Type: Eyelash mascara
- Composition: Cosmetic formulation containing film-forming agents, pigments, waxes, and conditioning ingredients; exact composition depends on the specific variant.
- Colour: Typically black; confirm the precise shade before ordering.
- Physical Form: Liquid or creamy mascara formulation.
- Packaging: Individual mascara tube with applicator brush; wholesale cartons subject to supplier configuration.
- Shelf Life: Refer to the manufacturer’s packaging and product-specific expiry or period-after-opening information.
- Origin: Confirmed according to the specific manufacturing batch and supplier documentation.
- Quality Documentation: Product labelling, batch information, and applicable cosmetic compliance documentation should be verified with the supplier.
3. Core Industrial Applications
- Cosmetics Retail: Suitable for beauty shops, makeup retailers, and high-street cosmetics outlets.
- Wholesale Distribution: Supports bulk purchasing and onward distribution to independent retailers and regional resellers.
- Supermarkets and Department Stores: Provides an established-brand eye makeup option for personal care and beauty sections.
- E-commerce and Online Beauty Retail: Suitable for online cosmetics catalogues and direct-to-consumer sales.
- Beauty Supply Businesses: Complements wider portfolios of mascara, eyeliner, foundation, and other makeup products.
Its recognised brand positioning, portable packaging, and everyday cosmetic application support broad retail appeal and convenient inventory management.
4. Competitive Advantages
- Recognised Branding: Rimmel London brand recognition supports product familiarity among cosmetics shoppers.
- Retail Versatility: Suitable for multiple sales channels, including physical stores and e-commerce platforms.
- Convenient Format: The 12ml presentation is practical for individual retail sales and standard cosmetics displays.
- Commercial Flexibility: Wholesale carton quantities can support different distribution and replenishment requirements.
- Product Traceability: Batch identification and supplier documentation can support inventory control and authenticity verification.
- Competitive Sourcing: Bulk procurement may improve purchasing efficiency, subject to supplier pricing, order volume, and shipping costs.
- Supply and Logistics: International supply arrangements, lead times, and export documentation should be confirmed before order placement.
5. Commercial & Supply Information
- Minimum Order Quantity (MOQ): BULK 20MT, as specified for this sourcing request; confirm practical order quantities with the supplier because the product is packaged cosmetics.
- Loading Capacity: Dependent on carton dimensions, units per carton, pallet configuration, and container specifications. Confirm the actual loading quantity with the supplier before shipment.














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