1. Product Overview
Maybelline SuperStay Matte Ink Liquid Lipstick 5ml is a long-wear liquid lipstick designed to deliver intense colour with a bold matte finish. It serves the cosmetics, beauty retail, personal care, and wholesale distribution sectors, offering a high-impact makeup product for everyday wear and professional beauty applications. Its highly pigmented formula and transfer-resistant performance make it an attractive option for retailers and distributors seeking popular, value-driven beauty products. The product supports competitive positioning in the growing long-wear cosmetics market.
2. Key Specifications & Technical Characteristics
- Product Type: Liquid lipstick
- Brand: Maybelline
- Product Range: SuperStay Matte Ink
- Net Volume: 5ml
- Finish: Matte
- Formula: Pigmented liquid cosmetic formulation; exact composition varies by shade
- Colour Options: Multiple shades, subject to availability
- Texture: Liquid, creamy application
- Performance: Long-wearing, transfer-resistant finish
- Applicator: Precision-shaped applicator
- Packaging: Individual retail packaging; bulk cartons subject to supplier availability
- Shelf Life: Refer to manufacturer packaging and batch-specific documentation
- Origin: Country of manufacture varies by batch; confirm with supplier documentation
3. Core Industrial Applications
- Beauty Retail: Suitable for cosmetics shops, beauty stores, and makeup retailers serving consumers seeking long-lasting matte lip colour.
- Wholesale Distribution: Supports bulk purchasing and resale through independent retailers, regional distributors, and beauty supply networks.
- E-commerce: Suitable for online cosmetics stores and multi-brand beauty marketplaces.
- Professional Makeup: Used by makeup artists and beauty professionals for defined, richly coloured matte lip looks.
- Import and Export: Suitable for international cosmetics sourcing, subject to applicable product registration, labelling, and import requirements.
Its concentrated colour payoff and long-wearing finish provide a commercially attractive alternative to conventional lipsticks that require more frequent reapplication.
4. Competitive Advantages
- Recognised Brand: Maybelline brand recognition supports consumer familiarity and retail appeal.
- Product Performance: Long-wearing matte colour helps meet demand for durable makeup solutions.
- Range Availability: Multiple shades provide opportunities for broader assortment planning, subject to stock availability.
- Retail Versatility: Suitable for physical stores, online marketplaces, and professional beauty channels.
- Supply Flexibility: Individual units and bulk-carton sourcing may be available, depending on supplier inventory.
- Commercial Competitiveness: Wholesale pricing can support resale margins, depending on order volume and sourcing terms.
- Documentation: Batch details, authenticity verification, and relevant product documentation should be confirmed with the supplier before purchase.
- Logistics Capability: International shipping arrangements can be assessed according to order quantity, destination, and applicable cosmetics transport requirements.
5. Commercial & Supply Information
- Minimum Order Quantity (MOQ): BULK 20MT
- Loading Capacity (MT per Container): Subject to confirmed packaging dimensions, carton configuration, palletisation, and container specifications. Bulk lipstick shipments should be calculated by unit and carton count rather than assuming a standard 20MT load.










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