1. Product Overview
Rockstar Original – 500 ml is a ready-to-drink energy beverage formulated to provide a convenient source of energy for consumers seeking refreshment and performance support. It is primarily positioned for retail, foodservice, hospitality, convenience, vending, and wholesale distribution channels. The product offers a recognizable branded beverage format with convenient single-serve packaging, supporting efficient merchandising and high-volume distribution. Its established energy-drink positioning makes it a commercially relevant product for businesses serving active, on-the-go consumer markets.
2. Key Specifications & Technical Characteristics
- Product: Rockstar Original Energy Drink
- Volume: 500 ml per can
- Product Type: Ready-to-drink carbonated energy beverage
- Form: Liquid
- Colour: Typically golden/amber
- Flavour Profile: Original energy-drink flavour
- Key Components: Carbonated water, sugars/sweeteners, taurine, caffeine, acidity regulators, flavourings, vitamins and other permitted functional ingredients; formulation may vary by market
- Caffeine: Formulated with caffeine; exact level should be confirmed from the applicable market label/specification
- Packaging: 500 ml single-serve can
- Shelf Life: Subject to manufacturer batch specification and expiry date
- Storage: Store in a cool, dry environment away from direct sunlight and excessive heat
- Documentation: Product specifications, batch information, and applicable regulatory documentation can be provided subject to supply arrangement
3. Core Industrial Applications
- Wholesale & Distribution: Suitable for bulk procurement and redistribution through beverage wholesalers, distributors, and trading companies.
- Retail & Convenience: Designed for supermarkets, convenience stores, forecourts, and other high-throughput retail environments.
- Foodservice & Hospitality: Suitable for restaurants, cafés, hotels, entertainment venues, and catering operations.
- Vending & Workplace Supply: Convenient single-serve format supports vending machines, offices, gyms, and institutional refreshment programs.
- Events & Commercial Promotions: Appropriate for sporting, entertainment, promotional, and high-footfall commercial environments.
- Commercial Advantage: The 500 ml format combines convenient portioning with strong shelf presence, supporting straightforward inventory management, merchandising, and point-of-sale distribution.
4. Competitive Advantages
- Quality Consistency: Established branded formulation supports consistent product specifications across commercial orders, subject to market availability.
- Supply Reliability: Bulk sourcing supports structured procurement for wholesalers, distributors, retailers, and commercial buyers.
- Logistics Capability: Standardized 500 ml can packaging facilitates palletized handling, container loading, warehousing, and international distribution.
- Price Competitiveness: Bulk procurement can support commercially competitive landed costs, depending on order volume, destination, and logistics terms.
- Market Recognition: Recognized energy-drink positioning can support established retail demand and straightforward product merchandising.
- Documentation: Product, packaging, batch, and shipment documentation can be coordinated according to applicable commercial and regulatory requirements.
- Strategic Sourcing: Suitable for buyers seeking established branded beverages in scalable quantities for wholesale and international distribution.
5. Commercial & Supply Information
- Minimum Order Quantity (MOQ): BULK 20 MT
- Loading Capacity: Approximately 20–24 MT per 20-ft container, subject to packaging configuration, palletization, destination regulations, and confirmed shipping specifications








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